magazine
A limited-edition magazine will be offered free in-store for the launch of the Rebirth collection. It will be a source of information and inspiration for the customer, functioning as both a catalogue and magazine.
It will contain a lookbook of the range with a catalogue of all styles in the Rebirth collection, alongside information on sustainability.
​
Furthermore, it will contain written features and interviews on the partnerships with Leigh Sales and Global Sisters.
Justification:
​
As one kind of traditional media, magazines can be one of the effective ways to advertise products to reach out to more traditional shoppers who account for a big proportion of Basque’s consumers. Plus, other than marketing events information, customers can get to know the collection itself more, like fabric information, size availability and outfitting suggestions, etc.
