Floral installations made from the flowers seen within the Rebirth floral print have been placed on pillars within shopping centers, in the Myer beauty section, and in the Basque pad.

 

Justification: 

The installations will allow us to further market the collection, creating interest from consumers about what the floral installations represent and allowing them to take photos, share to their social circle, and lead them to the Basque pad where they can browse and purchase products. For the installation of the florals, Myer/Basque will work with @hattiemolly to style and design the floral sets based on the Rebirth theme. Hattie has originally worked with well-known brands such as Vogue, Nike, and Mecca. Hattie specialises in the use of floral arrangements in Melbourne stores that are energetic & eye-catching.