Rebirth
Following the restraints of pandemic life, we are re-emerging into a world where systems are no longer what they used to be.
Re-birth encapsulates the freedom and liberation from the traditional barriers, in the task of redefining our identities for new beginnings.
Basque
Basque is Myer's exclusive, top-selling womenswear brand that offers elevated fashion for the modern professional woman. For the Spring/Summer 2022 collection, we are challenging smart dressing and workwear, making it more casualised while maintaining our brand DNA.
Theme
Renaissance was a social shift that occurred after the turmoil of the middle ages.
We as a collective have faced turmoil from current challenges such as the pandemic and gender inequality.
Mission
Our mission with the Rebirth collection is to empower women out of the current pandemic, in the task of defining their identities.
Whether they are now more self-aware or want to make a more positive impact on the world we live in, we as a team have tried to give her every opportunity to comfortably make those changes with Basque and with the Rebirth collection.
We believe this has been achieved through the incorporation of colour and print, sustainability, female empowerment, and a collection that is appropriate for the work-from-home lifestyle.
